Brand Activations
Turn Attention Into Participation
HAN Works creates brand activations that give people a reason to stop, interact and remember.
From product sampling and retail engagement to roadshows and immersive installations, we translate marketing objectives into real-world audience experiences.
Brands Are Better Understood When They Are Experienced
Traditional communication tells people what a brand represents.
Experiential marketing allows them to encounter it directly.
We design activations around the response the brand wants to create whether that is trial, awareness, footfall, education, data capture, social sharing or purchase consideration.
Our Services
Experiential campaign strategy
Creative Activation Concepts
Activation production & logistics
On-Ground Marketing Campaigns
Product launches & demonstrations
Brand ambassadors & activation staff
Social Content Opportunities
Audience data capture
Roadshows & mobile activations
Creative Pop-up Experiences
Consumer engagement zones
Interactive games & technology
Sampling campaigns
Retail in-store activation
Mall Brand Activations
From Audience Insight to Live Interaction
01
Understand
We define the audience, location, behaviour and marketing objective.
02
Attract
We create a visual and experiential reason for people to approach.
03
Engage
We design an interaction that communicates the product or brand message.
04
Extend
We identify opportunities for data capture, content creation and post-activation communication.
Give Your Audience Something to Experience
Tell us who you want to reach, where you want to engage them and what action you want the activation to generate.